Target Audience, Length, & Format:
The goal of the “Our Town Live” podcast is to offer you an unparalleled platform where you can market your business in a way that multiplies your exposure in all platforms: Linkedin, Twitter, Facebook, Podcasts, Instagram, Google and YouTube search with only one small monthly investment.
The target length for the interview is 20 – 30 minutes. We’re trying to pack as much value as possible into a time frame that fits the hectic schedule of business executives, professionals and the general public.
I’d love to have you participate. Please visit my scheduling site and pick a day and time that’s convenient for us to have an interview (about 30 minutes).
6 Reasons You Should Market On a Podcast to Promote You and/or Your Business
1. Podcasts help you form a more personal connection with your customers
Your blog, your email marketing, the messaging on your website, the content you post on social media platforms—they’re all an attempt to connect with your customers.
But none of these methods have the key element offered by podcasts—the human voice.
The brain is wired to be sensitive to the human voice and the emotions it expresses, which makes speaking directly into the ears of your customers one of the most powerful and personal ways to communicate with them.
Unlike a webcast or presentation, a podcast tends to be casual and unfiltered. Even if it follows a general script or outline, it gives the listener a much more authentic feel for the personality and individuality of your brand, and can create a more intimate connection with customers.
2. The number of people who listen to podcasts is growing
According to a recent report by Edison Research, the number of people listening to podcasts has more than doubled over the past decade. In 2018, 44% of Americans (approximately 124 million) have listened to a podcast, 26% (73 million) listen to podcasts monthly, and 17% (48 million) listen to podcasts every week.
And the people who listen to podcasts are tuning in even more—Edison Research found that podcast listeners consumed an average of seven different podcasts each week, a 40% increase over 2017.
3. People who listen to podcasts are extremely engaged
Most fans of podcasts are not casual listeners—of those who start a podcast episode, 80% listen to all or most of it.
Given that most business podcasts range from 15 minutes to an hour, that means podcast listeners will devote a lot more time listening to your voice in a podcast than they will reading your words in a blog.
According to analysis by Chartbeat, most online readers only scroll about 60% through an online article before losing interest, and one common statistic claims that 55% of readers spend 15 seconds or less on an article.
4. Podcasts are a great way to reach busy people
More than half of all internet usage is on mobile devices, and podcasts are perfectly suited to on-the-go consumption.
In fact, unlike blogs and videos, you can listen to a podcast while being visually focused on something else, which is why so many people listen to them while driving, doing chores, cooking, or exercising.
Of those who listen to podcasts, 69% do so primarily on a mobile device, and 22% listen to podcasts most often in the car, up from 18% in 2017.
5. Podcasts increase website traffic and improve your search rank
Podcasts have a number of benefits for your website. They boost traffic to your site, they increase average time spent on your site, and they can generate backlinks to your website, all of which are used as ranking factors by Google.
6. A podcast can help you reach new audiences
A podcast gives you the chance to more deeply engage with existing customers and turn them into enthusiastic brand advocates, but it also gives you the opportunity to reach new potential customers who may not know about your company, but are interested in the specific topic of your podcast. Thanks ~ WebSolutions